Fastly maps how the FIFA World Cup reshaped U.S. internet traffic

Fastly analyzed minute-by-minute bandwidth changes across its U.S. points of presence during the 2026 FIFA World Cup. The company found that the U.S. match against Australia drove a 93% streaming traffic increase over a pre-tournament baseline, with some cities seeing traffic jump by as much as 3x. This kind of geographic traffic analysis gives a useful view into how major sporting events stress modern CDN and streaming networks in real time.

Source: Mapping the Beautiful Game: How the World Cup Reshapes U.S. Internet Traffic